All internet marketing activities should make a difference to your bottom line. If that’s not the case then you should take a look at the Institute of Chartered Accountants’ Directors Briefings. These briefings offer a basic approach on most, if not all, aspects of running a business. A lot of the briefings may appear simple and full of common sense but it never hurt to KISS.
Veloso: Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time
A Web copywriters must.
Bryan Eisenberg: Call to Action: Secret Formulas to Improve Online Results
Dave Chaffey: Total E-Mail Marketing
For all you email marketing champions.
Jakob Nielsen: Designing Web Usability: The Practice of Simplicity
From the leader on usability.
Robert Scoble: Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers
A must have for all corporate blog developers.
Steve Krug: Don't Make Me Think!: A Common Sense Approach to Web Usability.
You either get it or don't. Steve Krug assists in that journey.
Paul Greenberg: CRM at the Speed of Light: Essential Customer Strategies for the 21st Century.
Essential reading prior to a CRM roll-out.
PR Smith & Dave Chaffey: Emarketing Excellence (Emarketing Essentials).
A must for internet planning
