Brookfield - The Internet Marketing Agency Blog

Physician, heal thyself! To Blog the right way!

There’s no doubt about it, Blogs are a great way to communicate with your audience. This is evident from both a personal and business perspective. The most important element is passion, not about the blogging technology itself, but about the simple art of communicating. Take this post as an example. I’m currently writing whilst taking a five minute break and sharing with you, the audience, some useful information I came across from the leading guru of all things usable, Jakob Nielsen.

If you are in the process of developing a business blog for your community then I would seriously suggest reading the following article. Jakob spells out the do’s and don’ts of blog development. Incidentally I’m falling foul of at least three items on his list so when I get my next five minute break!

A new Brookfield partnership for the Hotel Industry

Brookfield has entered into a new partnership with Revenue by Design.

Revenue by Design provides tailor-made Revenue Management, distribution channel management programmes and consultancy services to the hotel industry.

This new partnership between Revenue by Design and Brookfield will now offer an integrated approach to increasing Hotel profitability both on and offline.

For more information on Revenue by Design: www.revenuebydesign.co.uk

For more information on Brookfield: www.brookfield-internet-marketing.co.uk

OnlineMarketing07

Business Design Centre - London

26th & 27th June 2007

For more information:

http://www.onlinemarketingshow.co.uk/

Internet Marketing for Hotels

If the following article does not inspire you to revisit your internet marketing strategy then I’m afraid your hotel will miss out on a golden opportunity. US based Max Starkov, a guru among gurus, states that by the year 2010 45% of all hotel bookings will be placed online.

Among the 10 resolutions one stands out as being particularly poignant in relation to the maturity of our market in the UK. Max states:

“I understand the Internet has become the most important revenue channel and will no longer rely on biased advice from vendors, interactive agencies, web hosting and design companies, or outsourcing this vital core competence to vendors that “keep me in the dark.”

If you’re in the hotel business….Read, Digest and Act!