Internet Advertising Bureau

Another organisation with plenty of good articles and resources on internet marketing topics is the Internet Advertising Bureau. The IAB is a trade association for the internet marketing industry and in my humble opinion we can’t have enough of those.

One of the key elements on the IAB website is the case study section. You can select the industry you operate in and gain some useful knowledge on how other companies have tackled and implemented their internet marketing plans. As a wise man once said, “you can learn from your own mistakes, but it is easier to learn from the mistakes of others!”