Offline Advertising Still Matters

The following Article on ClickZ relating to offline advertising demonstrates the need for some joined up thinking when it comes to your online and offline marketing strategy. It might sound obvious but as is the case I often find that companies we deal with will tend to treat these two areas as separate entities. This is further compounded by the fact that there is still little choice within the marketplace for a offline marketing agency that can competently plan and implement an online strategy (and vice versa). At the very least if your company employs both an offline and online marketing agency make sure the two of them are talking.

Anyway getting back to the article one amazing statistic from the research conducted found that two thirds of online searchers were influenced by offline advertising.