Another free resource for those of you interested in gaining knowledge on general SEO topics. You can if you’re feeling flush purchase the SEOBook. The Glossary section is really helpful if you’re confused with all the jargon associated with Internet Marketing.
Veloso: Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time
A Web copywriters must.
Bryan Eisenberg: Call to Action: Secret Formulas to Improve Online Results
Dave Chaffey: Total E-Mail Marketing
For all you email marketing champions.
Jakob Nielsen: Designing Web Usability: The Practice of Simplicity
From the leader on usability.
Robert Scoble: Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers
A must have for all corporate blog developers.
Steve Krug: Don't Make Me Think!: A Common Sense Approach to Web Usability.
You either get it or don't. Steve Krug assists in that journey.
Paul Greenberg: CRM at the Speed of Light: Essential Customer Strategies for the 21st Century.
Essential reading prior to a CRM roll-out.
PR Smith & Dave Chaffey: Emarketing Excellence (Emarketing Essentials).
A must for internet planning
