The more time moves on, the more important it is to have a solid and more importantly an ethical link building process to support your overall internet marketing strategy.
For what not to do regarding link building check out the following post regarding Go Compare and how they have fallen out of grace with Google.
For what to do see the following guide.
Veloso: Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time
A Web copywriters must.
Bryan Eisenberg: Call to Action: Secret Formulas to Improve Online Results
Dave Chaffey: Total E-Mail Marketing
For all you email marketing champions.
Jakob Nielsen: Designing Web Usability: The Practice of Simplicity
From the leader on usability.
Robert Scoble: Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers
A must have for all corporate blog developers.
Steve Krug: Don't Make Me Think!: A Common Sense Approach to Web Usability.
You either get it or don't. Steve Krug assists in that journey.
Paul Greenberg: CRM at the Speed of Light: Essential Customer Strategies for the 21st Century.
Essential reading prior to a CRM roll-out.
PR Smith & Dave Chaffey: Emarketing Excellence (Emarketing Essentials).
A must for internet planning
