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General Articles

Landing Pages in 8 Seconds!

A Landing page is a specific web page/content that a web visitor ultimately reaches after clicking a link or advertisement.

An interesting statistic is that more than 60% of e-commerce websites are wasting money in search because they are not backing their marketing up with content or landing pages to create visitor engagement. [Logan Tod, May 2006]

On average you have 8 seconds to convert the web visitor from a landing page. So for more information on creating a landing page I would suggest the following article that provides 11 ways to improve your landing page

The winds of change @ Google

The following article illustrates the shifting nature of the internet marketing industry. Google are now introducing a Universal Search system. The idea is that the listings will now incorporate news, videos, pictures etc. For more details see the full article at Search Engine Land.

The Brookfield Blog

Within this blog you will find tips, resources and a collection of general comments along the general theme of Internet Marketing and the Web industry as a whole.